Case Study

100 Crosby Street

Redevelopment of Historic Commercial Property • Reconfiguration of Building Lobby/Entrance & Retail

Soho, New York, NY
Building Size
175,000 square feet
6 stories


  • Relocated the building’s core, lobby and entrance from Broadway to Crosby Street, rebranding the property 100 Crosby Street.
  • Created 9,000 SF of trophy retail space in Prime SoHo on Broadway.
  • Beautiful new building lobby and entrance and renovation and modernization of all elevators, common corridors and restrooms.
  • All windows replaced throughout building.


  • Increased rentable sq ft by 10%, retail rents by 100%, office rent by 15% and NOI by over 70%.
  • Secured a 20-year lease with retailer Converse (credit backed by Nike, Inc).

Before And After


Map for 100 Crosby Street

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