GFP Real Estate’s leasing and marketing team leads the leasing efforts for 62 properties comprising over 12 million square feet located throughout all major submarkets of the New York Metropolitan area. The team develops comprehensive, individualized marketing and leasing strategies that align with the goals of each property’s owner. GFP’s team handles all aspects of the leasing and marketing process including market strategy, design, branding, rent pricing, tenant and broker canvassing, tenant negotiations and prospect activity reporting. After lease execution, our agents are committed to maintaining lasting relationships with all of our tenants. GFP’s marketing team leads our corporate and portfolio strategic marketing and branding efforts in collaboration with the firm’s other departments. GFP’s team gets involved early in the design process to ensure consistency with the strategic plan for each property.